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Modern Health Care Marketing PDF
By:Gamini Gunawardane
Published on 2020-06-05 by World Scientific

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This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.

This Book was ranked at 21 by Google Books for keyword Health Care Delivery.

Book ID of Modern Health Care Marketing's Books is i9rrDwAAQBAJ, Book which was written byGamini Gunawardanehave ETAG "NxgpMNnnvIA"

Book which was published by World Scientific since 2020-06-05 have ISBNs, ISBN 13 Code is 9789813279537 and ISBN 10 Code is 9813279532

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Book which have "516 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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