Context and Cognition in Consumer Psychology PDF
By:Gordon Foxall
Published on 2017-10-16 by Routledge
Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. In this engaging book, Gordon Foxall extends and elaborates his theory of consumer action, based on the philosophical strategy of Intentional Behaviorism. In doing so, he introduces the concept of contingency-representation to explore the ways in which consumers mentally represent the consequences of past decisions and the likely outcomes of present consumption. The emphasis is on action rather than behavior and the manner in which the intentional consumer-situation, as the immediate precursor of consumer choice, can be reconstructed in order to explain consumer actions in the absence of the environmental stimuli required by behaviorist psychology. The result is a novel reaffirmation of the role of cognition in the determination of consumer choice. Besides the concept of contingency-representation which the author introduces, the analysis draws upon psychoanalytic concepts, theories of cognitive structure and processing, and the philosophy of perception to generate a stimulating synthesis for consumer research. The book will be of interest to students and researchers in consumer behavior and economic psychology and to all who seek a deeper interdisciplinary understanding of the contextual and cognitive interactions that guide choice in the market place.
This Book was ranked at 13 by Google Books for keyword Psychology Applied Psychology novel.
Book ID of Context and Cognition in Consumer Psychology's Books is HSE6DwAAQBAJ, Book which was written byGordon Foxallhave ETAG "pPinsmWOZ3o"
Book which was published by Routledge since 2017-10-16 have ISBNs, ISBN 13 Code is 9781317677383 and ISBN 10 Code is 1317677382
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Book which have "174 Pages" is Printed at BOOK under CategoryBusiness and Economics
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