Sensory Marketing PDF
By:Aradhna Krishna
Published on 2011-02-25 by Routledge
What is sensory marketing and why is it interesting and also important? Krishna defines it as |marketing that engages the consumers’ senses and affects their behaviors.| In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
This Book was ranked at 24 by Google Books for keyword Psychology Applied Psychology novel.
Book ID of Sensory Marketing's Books is qfKOAgAAQBAJ, Book which was written byAradhna Krishnahave ETAG "+lfRNbJu6RE"
Book which was published by Routledge since 2011-02-25 have ISBNs, ISBN 13 Code is 9781135429966 and ISBN 10 Code is 1135429960
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "428 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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