Public Relations Capitalism PDF
By:Anne M. Cronin
Published on 2018-02-05 by Springer
This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.
This Book was ranked at 14 by Google Books for keyword Politics Social Sciences Sociology novel.
Book ID of Public Relations Capitalism's Books is s-xIDwAAQBAJ, Book which was written byAnne M. Croninhave ETAG "FNKChZbA6To"
Book which was published by Springer since 2018-02-05 have ISBNs, ISBN 13 Code is 9783319726373 and ISBN 10 Code is 3319726374
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Book which have "120 Pages" is Printed at BOOK under CategorySocial Science
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